New High Street For Earls Court Opens


The first stores within a new pop-up high street for Earls Court, West Brompton Crossing, open today, Monday 13th August. The temporary street brings a deli, a rotating community artists/makers space, bike repair shop and café to Lillie Road. The new openings are part of the second phase of the temporary high street, bringing a refreshingly different community parade that offers space at a reduced rent for entrepreneurs and creatives on a rotational basis. The Prince, the latest dining concept by Incipio Group, opened there in November 2017.

West Brompton Crossing is a meanwhile project of the Earls Court Masterplan, driven by ECPL, which is an innovative joint venture between Capital & Counties Properties PLC (Capco) and Transport for London (TfL) that will enable the development of over 26 acres of the Earls Court Masterplan. The Masterplan presents London’s most important development opportunity for the city’s growth, with planning consent for 7,500 new homes, 1 million square foot of commercial space, 7.5 acres of open space and £450 million investment into community benefits.

Whilst plans for the wider Masterplan are realised, West Brompton Crossing has transformed the ground floor of vacant buildings on Lillie Road. The street offers an exciting taste of what is to come with the future redevelopment of Earls Court, thanks to a carefully and thoughtfully curated mix of independent brands and thoughtfully designed spaces.

Independent retail

West Brompton Crossing’s charming, contemporary interiors were designed by Shoreditch-based Waugh Thistleton Architects. The new neighbours of The Prince, which opened in November 2017, include:  

  • The Crossing – a free community space for local artists, students, designers and businesses. The first tenants are: War & Drobe, a women’s clothing store backed by The Prince’s Trust, Love & Cuts, a boutique swimwear store and Expressions with Art, a fine art gallery
  • The Hoarder – the first store for this brand of modern convenience, with proper greengrocer, craft beer, fine cheese, daily bread, seasonal juice and speciality coffee
  • Pedal Back Cycling – a second location for the Tooting-based bike repair and maintenance shop with café. Pedal Back Cycling puts the city cyclist at the head of the pack with an emphasis on cool and funky bikes, accessories and sound advice on your bike welfare  
  • CanDo Coffee – an independent coffee business with a focus on delivering a positive social impact

The Crossing: get in touch!

‘The Crossing’ is a unique retail store at West Brompton Crossing. Created as a space for the local community, it will provide a free permanent pop-up area for local artists, students, designers and businesses.

Dedicated to hosting temporary takeovers and exhibitions, The Crossing aims to allow new local businesses to experience and learn how to promote and sell its products in a supportive and pressure-free environment. The store comes with all amenities provided and free of charge, including electricity, Wi-Fi and water. There will also be a selection of modular furniture available so that each tenant can create their own unique environment in which to showcase their brand.   

The big picture

The first phase of the pop-up high street brought a closed pub and five other disused buildings back into temporary use as two bars, four restaurants and a secret pergola garden – now with the roof open for the summer months. Led by Incipio Group, curators of the successful Pergola Paddington Central and Pergola on the Roof, tenants include The Begging Bowl, Patty & Bun and new additions for this summer Coqfighter and Foley’s. The Incipio team has reported that The Prince has been its most successful opening to date, with over 125,000 covers booked so far this year.  



New High Street For Earls Court Opens