Why Earls Court?

Like every major metropolis, London’s cityscape is constantly evolving. Its mosaic of building styles is part of its charm and reflects its status as one of the world’s most culturally diverse cities. The built heritage of its financial centre, for example, is a mix of medieval churches and glittering, glass office blocks – a testament to how the city has changed and adapted over the centuries.

The Earls Court Project aims to be part of this ever-changing process by improving an enchanting corner of Central West London for its current residents and introducing new ones.

Job creation and new housing needs

London is growing. Its population is predicted to increase by nearly a million in the next 15 years (see graph below), and by 2016 the city will need 400,000 new jobs and 600,000 new homes.

The Mayor’s London Plan aims to meet these demands by encouraging London boroughs to meet ambitious targets. Both the Royal Borough of Kensington & Chelsea and the London Borough of Hammersmith & Fulham have recognised the huge potential of The Earls Court Project as the development could provide up to 24,000 new jobs and a minimum of 8,000 new homes. 

A rare opportunity

In recent years, development in the capital has been concentrated in East London, particularly thanks to the Olympics in Stratford. West London also needs new and affordable homes, new jobs and new investment and there are no other potential development sites on the scale of the Earls Court Project in the area.

Planning any urban development is a long and complex process and many possible sites simply aren’t feasible as they aren’t connected to London’s transport networks. The Earls Court Project Area is unique as it already has excellent, existing transport links including three Underground stations, one Overground station and six bus routes.

Tell us what you think

We’d like to hear your thoughts on our vision for the future of Earls Court, so simply register and post comments on the various forums on this website.